Never Freak Out About Writing a Newsletter Again

Why List Posts are the Easiest Posts for Artists to Write and How To Create One in 5 Simple Steps

By Thea Fiore Bloom, PhD

What if I told you that you could create an excellent blog post just by writing a list?

You can.

It’s called a list post.

And here are the two biggest reasons you want to learn how to whip up a list post if you’re an artist:

• First, list posts are the easiest type of blog posts for artists to write.
• And second, readers click on list posts, benefit from them, love them, and share them.  

That’s why list posts and list articles (aka listicles) are everywhere.

And I’ll tell you how to spot one.

 

 

The giveaway that something is a listicle is the the presence of a number in the title of the piece.

So, for example, cheesy, celeb gossip-type magazine listicles have titles like:

“3 Ways To Get Him To Marry You by Monday.”

Or…

“6 Brazilian Butt Lifts You Can’t Do Without!”

But your list posts won’t be like those cheesy check-out stand articles.  

Yours will be classy and edifying.

Because your list posts will be about art and your take on some aspect of it.

 

Here are Some List Post Examples Artists Might Write 

• 5 Steps To Start a Blog by Darren Rowse. 
• 7 Things I Bet You Don’t Know About Frida Kahlo by Thea Fiore Bloom.
• The 5 Weirdest Things in my Plein Air Paint Box I Can’t Do Without 

Ok, now you know what a list post is, I want to quadruple the chances of you writing one.

 

 

 

3 Reasons Why List Posts Are Easy To Write

1. List posts won’t let us complicate the heck out of everything

2. List posts come pre-loaded with an outline (the list itself).

3. And list posts help you keep it short but good.

This technique will support you to write something that will quickly please your reader, so you can get back in the studio.

But how do list posts please readers so quickly?

Why are posts based on lists so popular?

 

Why Readers Love List Posts

List posts are usually brief.

List posts are scannable.

And list posts offer a quick win for the reader.

The quick win is spelled out in the title.

For example, if you click on my list post, 3 Gorgeous Guided Meditations for Writers: Reduce Fear, Ignite Creativity, you do so in part because you are only committing to pop over and scan through 3 meditation choices.

You are not committing to reading War and Peace.

Make sense?

So let’s teach you how to put one of these babies together.

 

My Super-Easy Recipe For Writing a List Post in Under an Hour

Make List Post Magic

 Step One: Think of a Problem and Write a List

Think of a small problem someone in your audience has that you know how to solve.

Like…how you get oil paint to dry faster.

Or how to drink more water every day.

Or how to lessen your exposure to toxic chemicals in the studio.

Now write a list of the tips you want to include.

What are your four favorite solutions you have come up with for that problem?

Or what are the five steps you need to take to do that project?

Write a list.

Imagine you are writing the list to your best friend.

It’s okay to be funny and write stuff on the list that may not go in the article.

This should take 15 minutes max.

 

Make List Post Magic 

Step 2: Flesh Out Your List Items

Now write two or three sentences (max) under each tip explaining a little about how to accomplish that step.

Have fun with this.

Give it only twenty minutes, and set a timer with soothing music.

OMG, you now have the main body of your post and a flawed yet fine first draft!

It’s normal at this point to look at your list and beat yourself up by saying, “Who’ll want to read my  ‘little’ ideas?”

Women often kneecap ourselves when we use the word “little.”

You know that “little” thing you want to talk about?

That “little” thing you have years of experience doing, like setting up a kiln or finding the right glue for the traveling altars you make and sell?

That “little” thing will be big for someone out there who needs to read it, hear it, and do it.

 “Often what’s obvious to you is amazing to others.“

– Derek Sivers

 On to easy step three, the intro. 

Make List Post Magic

Step Three: Create a Super-Easy Intro

Now just write two or three sentences on how vexing this problem was for you until you did the things on your list:

• What did you use to do before you found the following four solutions?
• Or until you did the following 3-step process?
• Or until you had found out the following five things?

This will clearly lay out the benefit of reading the post to the reader.

Make sense? 

Cut and paste those two or three sentences up above your list.

Give yourself 5 minutes for this.

Check you out.

You now have your main body and your introduction, now for the title.

Make List Post Magic

Step 4: Slap on a Title 

You’re almost home.

Now slap on a great title.

Give this 5 minutes initially. You may change it later.

(Some folks like to have the title before they write, some decide on it after, or during; it’s  up to you.)

Great titles trigger curiosity in a reader.

Ask yourself, “If I read my title, would I want to click on it?’

For beginning help with titles, check out my post, How Can I Turn My Art Website Into an Attraction Magnet? 9 Authentic Ways (That Don’t Involve Social Media).

For an advanced (marketing-focused) class on how to write magnetic blog titles, read this.

Now on to the final step.

 

Last Step to Make List Post Magic

Step 5: Format and Refine

Give each tip on your list a subheading.

Subheadings are the mini-titles in bold that pop up throughout your newsletter or post.

For example, Step 5: Format and Refine (two sentences above) is a subheading.

Subheadings break up blocks of text.  

They improve your Google ranking.

They make a post so much more classy-looking and readable.

Artists hardly ever use them. Be the one who does.

It will only take 5 minutes to do this. 

Here’s a quick video on how to do subheadings.

After you put in your subheadings, you may need to tinker around with the order of the items to improve the flow.

You might want to add a one-sentence conclusion or a CTA (call to action).

Your first draft is done!

 

Let it Sit 

Print it out on paper.

Now, let it sit for a few days with a big honking crystal on top of it to keep it company.

Let your head clear.

 

Tinker and Refine It

Then pick it up fresh and read it again out loud.

If you like the voice but the text is confusing, read this immediately: Improve Your Art Writing Overnight by Forbidding Yourself to Do 2 Things. 

Keep an ear out for what sounds natural and what sounds like you are speaking in an overly formal way.

So many artists get scared when they write and slip into the robotic voice of, say…the president of Johnson & Johnson at a board meeting.

Rewrite it, give this at least twenty minutes.

It’s okay to be you.

You the artist.

You the human.

People will love it.  

As Oscar Wilde said:

“Be yourself, everyone else is taken.” – Oscar Wilde

 

Don’t forget to spell-check your list post.

Use a free program like Grammarly to edit it and check for typos.

You are done, done, done! 

And done in just 60 minutes, spaced out over a few days.

Seriously consider dancing around in your underwear like Tom Cruise in Risky Business.

“But Thea,” you say,  “No dancing for me, because my list post is far from perfect.”

 

How To Beat Down Perfectionism

You’re right.

It’s not perfect.

Your first list post won’t be the Mona Lisa, but it will be a great step in the direction of future smooth sailing in blogging land.

Eventually, you’ll loosen up and get bolder.

You’ll get speedier, too. 

Need help on this?

Listen to my podcast How Do I Let Go of Approval? A Story for Artists (That Involves Underwear.) 

Or read my post: How Vulnerability Can Make Your Art Writing Shine. 

Or see if I have an opening for writing coaching and work with me one-on-one.

The secret is not to let perfectionism sit on top of you like a school bully and stop you from writing more.

Don’t let perfectionism keep you from getting up and bumping awkwardly around in the dark for a bit.

If you do list posts, you will do less bumping about each time.

Trust me on this.

You will write more, you will post more often.

And your readers will be more and more grateful for you and your articles!

Now go try it. If you have a question, leave a comment, I answer every one of them.

Or reach out to me,  I’m right here. 

 

Further Resources

What Should I Blog About? 51 Topic Choices for Your Next Art Newsletter

How To Thrive After an Unsubscribe (Especially Good For Art Bloggers or People with a Sense of Humor)

How Do I Add a Subscribe Form To My Website? (In Just 10 Minutes) Great for Artists Who Want a Larger Mailing List and More Sales

Why Are Some Art Teachers So Mean? How To Blast Through Envy and Bloom as an Artist

What Was the Music of the Impressionists? Listen to 12 Sensuous Tracks That Revolutionized Music

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