How To Thrive as a Creative Without Facebook, Instagram, or Twitter.
By Thea Fiore-Bloom, PhD
Are you an artist promoting your work on Facebook?
I’ve got a pop quiz for you.
After I spend a few hours on Facebook I feel…?
A. Creative, productive, and expanded. I feel like I’ve done something good for myself and my art business.
B. Flat. Flatter, and flattened. I feel like Wile E.Coyote after he gets steamrolled into the pavement.
When was the last time you sold work through Facebook …?
A. Quite recently. I sell via DM and Facebook funnels scads of buyers to my online shop.
B. Sales on Facebook? Is that a thing?
If you answered A to both questions, Mazel Tov.
There are artists who actually love social media and thrive there. I’m happy Facebook is a nurturing and prosperous platform for you and wish you continued success there.
But I can help you no further today.
B‘s? Gather round. You’re in the right place.
Let’s begin by busting a myth.
“Facebook is Mandatory” Is A Big Fat Myth
“These pains you feel are messengers. Listen to them.” – Rumi
So many self-proclaimed art business experts insist we have to be on Facebook and other forms of social media to make it as a creative.
That’s a big fat myth.
Business mentor Jaquelyn Atkins said something important on her recent podcast:
“Don’t feel that your business is chained to Facebook (or any form of social media). Let go of the idea that your business requires it for its survival. It’s a societal belief that’s just not true. Give up that belief now. Only stay on the platform because you choose to stay.”
You Won’t Be The Only One Saying Bye-Bye To Facebook
If you do leave Facebook you sure won’t be lonely.
Fifteen million people deleted their accounts this past year.
That’s the equivalent of every resident of New York City, Los Angeles, and the greater Chicago area jumping ship to reclaim a hefty chunk of the fourteen hours a week most people spend on social media.
And Facebook defection rates are predicted to soar some more, especially among young people.
Ask someone under twenty-five about Facebook. They’ll often say things like, “I’m not on Facebook, my Mom is.”
I want to share a radical idea with you that young-thinking, older creatives are cottoning onto and that is this:
You absolutely can have a financially rewarding art or writing life without Facebook. A life blessed with way more emotional tranquility as a result of not constantly asking yourself “Why can’t I have it all together like her? “
How do I know it’s true you can thrive without Facebook or Instagram or Twitter?
Creative Success Without Facebook is Entirely Possible
I sell my art locally and on Etsy without Facebook, Instagram, or Twitter. (Mind you, I’m no Damien Hirst sales-wise but what I do sell is good enough for me).
My blog is successful without Facebook, Instagram, or Twitter thanks to readers like you.
I’ve built a thriving writing coaching practice for artists without Facebook, Instagram, or Twitter.
And The Charmed Studio Podcast for Artists I launched in 2021 is growing like an oversized science-fiction weed – without Facebook, Instagram or Twitter.
And if I can do it you can too!
To thrive without Facebook try following my three Fs.
The 3 F’s to Thriving Without Facebook: Face, Find & Free
Have the Guts To Face The Void
Jaqueline Atkinson got it right when she says that thriving Facebook-free requires we “face the void.”
Look back over your life and remember times you let go of something or someone toxic.
In order to return to wholeness, you probably spent time in an in-between space or void.
(A state anthropologists of religion call the liminal realm)
Voids swirl with two seemingly contradictory things:
- Acres of fresh possibility
- And piles of fears
However, if you face your fears in the void you get rewarded by finding something that makes it all worth it.
This brings us to our second F.
Find Your Dream Alternative
Atkins let go of Facebook, and dove into the void, right?
After acclimating to the fear she looked around with new eyes and found InsightTimer; her ideal platform for connecting with like-minded women and earning income, outside the confines of Facebook.
What fun new way will you find to put the word out about your art if you dive into the Facebook-free void and emerge with new eyes?
“Stop acting so small. You are the universe in ecstatic motion.”- Rumi
While in the void poke around online. Explore what’s sprouted up lately.
Maybe it will be you who leaves Facebook to begin teaching painting on the shiny new platform Level Up?
Also of note is a Canadian online artist mastermind teaching platform called Leveling Up especially good for painters and painting teachers.
Why couldn’t you become a teacher on InsightTimer?
Or you might end up loving StudioDoorz; where artists pay a small fee to be listed on a gorgeous website that sends excited art buyers right into your studio for shopping visits.
Or maybe you invent your own way.
Get curious, let yourself go toward what excites you, follow your intuition.
Allow yourself to fail, grant yourself unlimited do-overs. You’re the CEO of your art or writing business.
And give it time. With patience and self-love, you’ll succeed soon enough.
“Failing is not a problem you will face. Failing is how you will get there.” – Rich Litvin
We’ve made it to the final F, the most difficult and important F of all.
Free Yourself from False Authority Figures
What must we do to make art fun again? What can we do to get off the post-or-die treadmill?
We must free ourselves from the false authority of pundits (many of whom are marketers, not artists) who love telling us what we HAVE to do.
Deep down we know social media is not the keystone to our happiness, growth, and prosperity- we are.
If you want a more prosperous practice I say don’t speed up. Slow down.
Would you consider trying to work on deepening the potentially fruitful relationships you already are blessed with as opposed to trying to cajole a Like or a sale out of a digital sea of total strangers?
Want some more support on how to slow down and reach out to those who already love you?
Maybe check out:
Or listen to The Charmed Studio podcast episode on, How Do I Get More Comments on My Art Blog? 7 Secrets You Won’t Hear Anywhere Else.
Okay, so how about you and I and all of us- hurl the “absence-of-likes” chains that bind us out a big glass window?
What if you dare to pronounce yourself to be the beautiful, kick-ass, courageous artist that you already are?
“Your heart knows the way. Run in that direction.” – Rumi
Remember, you are so much more magical than Facebook.
Because you my friend, are real.
Got a Question? What Do You Think? Have you contemplated going Facebook Free?
Let me know in the comments below!
*Tin-Foil Hat Confession
I did tentatively try Facebook, Instagram, and Twitter for two days back in November of 2017.
But because I’m an introvert I felt overwhelmed by the billions of strangers racing by. And because I’m also a card-carrying tin foil hat type with a fear of data mining (pre-Cambridge Analytica) I freaked after two days, closed my accounts, and ran screaming into the hills. I’m currently trying Pinterest again, but its recent changes bug me. You?
If you want to read about the strategies I stumbled on to make up for opting out of social media see my guest post: 4 Surprising Benefits of a Small Mailing List: How Appreciating the Subscribers You Already Have Can Open the Door to Amazing Things.
I also want to add that since I had to make up for opting out of social media by learning and using holistic SEO to attract my ideal reader to my WordPress blog. Read about Holistic SEO for Heart-Centered Artists here.
Finally, this post is dedicated to artists and Charmed Studio subscribers Spyder Webb for suggesting I write this and Sarah Xiong for inspiring me by breaking free of social media herself this year.
Check out my post, Art Marketing for Introverts. It’s one Alaskan artist’s story of the prosperity and peace she uncovered by doing something surprising you might like to try as well.
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