Why You Need a Subscribe Form & How To Easily Make Yours Magically Appear in 10 Minutes
by Thea Fiore-Bloom, Ph.D.
Why is it so insanely hard to sell art off your own website?
Like the origin of Easter Island, the absolute truth is elusive.
But one huge contributing factor I’ve noticed is the gaping absence of a subscribe form.
A subscribe form (sometimes called an opt-in box) is just a square form on your website where people can sign up for your mailing list.
Do you have a subscribe form?
If not, don’t feel bad.
A freakishly large percentage of creatives don’t have a subscribe form on their website.
And despite it being great for your art biz almost no one thinks to put a subscribe form on their FaceBook page either.
But you will have a new, shiny one, in both places soon if you’d like.
Let’s find out how easy it is and how it will help you sell more art.
Installing a Subscribe Form Helps You Sell More Art, Period.
Creating a subscribe form will be easy.
And here’s why it’s vital:
Many people will come to your website — once.
Some will love what they see on their visit.
If you don’t have a subscribe form your potential buyer may be excited enough to bookmark your site, but chances are high they’ll be too distracted to ever actually return.
(Have you scrolled through to the bottom of your personal list of cool sites you bookmarked in the last year or so? Me neither.)
I bet you’ve heard the old marketing saw; the one that says studies show customers need to eyeball your work 7+ times before our tiny arms grow long enough to reach down to grab our Visa card.
No subscribe form, no 7+ times.
Don’t hurl your shoe at my head when I then tell you if you do install a subscribe form and you send out regular, spirited, communication with folks who like your art — you still probably won’t sell off your website.
(Cue up the Easter Island music.)
But you sure will up the chances of people buying from you when they see your work even a second or third time on your Facebook page, or an online gallery you have sent them links to, in your charming seasonal or monthly emails.
A Mailing List Shouldn’t Just Be About Sales Anyway
Don’t start a mailing list just for sales.
Launch yours to build community.
Do it to gather together people who are fascinated by the same kinds of things you are.
Begin it to be of service to folks you imagine you’d like to drink Campari with in your virtual art/writing garden.
See it as an act of techy self-love that will help you find your people.
(If you’re feeling lonely because you have a blog but your comment box is empty, you might love my podcast called How Do I Get More Comments on My Art Blog? 7 Secrets You Won’t Hear Anywhere Else.
Yes, At First Your List Will Be Small
Want to know a secret?
Many creatives don’t begin to keep a list because they’re afraid no one will sign up.
Yes, at first you will only have a handful of people, two of whom will be your best friend and your sister, or me if you let me know you have started your list.
But the thing is, your list will slowly grow.
So let’s get you started.
How To Set Up Your Subscribe Form the Easy Way
Here’s a quick guide based on your particular website platform be it WordPress, Wix or Weebly.
1. How To Install a Sign Up Form on WordPress
This video will help most WordPress users get the drift of how to set up the widget to create a subscribe form. Setting up this widget will only take 15 minutes.
Congratulate yourself after you do it.
Now do one more thing. Set up an account with a free email service provider like MailChimp.
You want to do this so you can nab that necessary bit of custom code you’ll need to paste into that WordPress subscribe form widget you just set up.
Learn how to wed your MailChimp account to your WordPress widget here.
Congratulate yourself profusely after this step. Get yourself some tulips or something.
Because you just did something huge for your art business.
Oh God, Do I Have to Add MailChimp?
Unlike Gmail, MailChimp will gift your readers with an easy way to update their preferences or to unsubscribe altogether. You want to give people that option right?
It’s the polite thing to do and it keeps you safe from GDPR compliance troubles.
Plus once you master MailChimp, you’ll well up with pride.
And as of this writing, Mailchimp stays free until you have over 1,999 people on your list.
Want extra credit?
Put an afternoon’s effort into learning how to make the most out of MailChimp and you’ll be giving your art business strong roots to grow from.
2. How To Create Your Weebly Email Sign Up Form
Weebly’s mailing list set up could be the easiest of the bunch.
We are talking 5 minutes.
(I am a WordPress woman, but the intuitive setup for the Weebly box gave me momentary Weebly-envy.)
To learn how to add a MailChimp sign up form to your Weebly site, go here.
3. How To Pop In Your Wix Subscribe Form
Check out this page and video to learn how to place a “Get Subscribers” form on your Wix site and add a snazzy “pop up” sign up form to boot. I bet you can do both in about 30 minutes.
If you want to integrate MailChimp into your Wix sign up setup check out this video for extra help.
But if you do nothing else here today, put a darn sign up box on your Facebook page. Oh and while you’re helping yourself attract your ideal audience, discover how to add a gorgeous email signature to the bottom of your email for free in this Charmed Studio post.
Okay now on to taking the step that could make your mailing list soar where others sink: adding a signup box on your social media.
How To Put A Subscribe Form On Your Twitter or Facebook Page
Facebook helps many artists but it’s important to start a list that yours for keeps.
Same goes for Twitter.
You don’t need me to tell you that Mark Zuckerberg or Jack Dorsey may have forgotten to put your well-being on the top of their to-do lists today.
The only simple way I found is to hook yourself up via MailChimp.
For Facebook watch this straightforward instructional video here.
To share your Mailchimp subscribe form on Twitter read this.
You are now a captain of industry!
Get yourself two bunches of tulips, one for your kitchen and one for your desk.
My P.S. (For the Tech-Challenged Among Us)
If you are not interested or able to install a subscribe form yourself — I still respect you.
Got your subscribe form up but it’s not pulling in many folks?
Check out this post on Turn Your Art Website Into an Attraction Magnet (Without Social Media).
You’ll discover how being yourself and changing the possibly current boring wording in your current subscribe form can change everything.
What do you think?
Did you ever put a subscribe form up on your website?
How did it go?
Lemme know in the COMMENTS below.
Do you need a little help getting more subscribers?
Check out my post 3 Questions That Can Transform Your Newsletter (and Your Art Biz).
Check out these other business-related Charmed Studio posts:
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