9 Heart-Centered Ways to Turn Your Art Website Into an Attraction Magnet for Buyers and Readers
by Thea Fiore-Bloom, PhD
Are you seeing a stream of readers, subscribers, and potential art buyers visiting your art website these days?
Or, instead, does the image of a tumbleweed rolling across a lonely desert highway come to mind?
If you’re in the tumbleweed camp, don’t lose heart.
I’m going to give you nine tiny but mighty metaphorical magnets you can install on your website to attract beautiful new art viewers and readers.
- Almost every one of these nine attraction magnets can be installed by you in fewer than 15 minutes.
- All nine are free.
- And the cherry on top is none of the nine will make you feel like a sleazy mega-marketer or, god-forbid, an influencer.
Just start by picking one of the bite-sized magnets anywhere on the list below to start, then come back when you are ready to give another a go.
Little by little, your art website will become magnetic, just like you.
Okay, ready to jumpstart your sincere but magical butterfly attraction magnet? Let’s go.
Nine Authentic Ways To Increase Traffic To Your Art Website
Art Website Attraction Magnet Tip #1
You Got To Be Real Method
Want more subscribers?
Stop using the robot marketing language taught by art biz types in the text you write in your sign-up box.
Make your sign-up box language as unique as you are.
No more “Sign-up-for-my-newsletter” (spoken in a robotic android voice.)
And please, don’t say: “Sign up for my newsletter and receive the latest promotions and discounts on my paintings.”
Art marketing gurus teach that saying snazzy promotional lingo like that is good in a subscribe box.
But 90% of readers see it, and in our minds, it translates to:
“Sign up for my newsletter and I’ll relentlessly spam you to buy, buy, buy all your livelong days.”
What To Say In Your SignUp Box
Instead, I gently suggest you use your subscribe box text to tell the reader the value they will get from you that doesn’t involve them having to buy anything-ever if they don’t want to.
For topic ideas that serve the reader in this way, go here.
You can even be funny. No one will get hurt, I swear.
I hardly subscribe to any blogs or newsletters, but I subscribed pronto to artist Jen Jovan’s blog because her sign-up box says: “Get your regular dose of malarkey.” (I’m still smiling as I type that.)
Jen is signaling to you with her words that if you subscribe, you won’t be enduring the same old, same old from her, right?
And she has wagonloads of both subscribers and buyers. So the absence of in-your-face sales is a good strategy for her, right?
Yes, she does sell via her blog.
But not all the time.
She gives as well.
Her blog posts are for the benefit of her readers.
And she blogs and sells while still being her audacious self. You can too!
Extra Credit: If you’re high-tech, you may want to purchase a more fancy-dancy sign up box system like the one I have now at the bottom of all my posts.
It’s from Bloom. (No relation.)
Art Website Attraction Magnet Tip #2
Baby Come Back Method
Some of you may keep putting off even putting up a sign-up box.
I get it, but if you want your site’s magnet powered on, install one this week.
Because it sure is fun to have your hard-won first-time visitors come back.
And the way to astronomically increase the chance of that happening is to make it easier for those lovely first-time visitors to subscribe.
Art Website Attraction Magnet #3
Don’t Build Your Cyber Home On Rented Property
Social media companies like Facebook have no qualms about casually pulling the rug out from under you with their “algorithm changes.”
These changes distance or hide you from the audience you worked so hard to build.
That’s why it’s wise for us artists to invest the majority of our time in building and re-decorating our own cyber home -which consists of our own website and our precious mailing list.
Your own platform won’t ever do surly algorithm stuff like that to you.
Art Website Attraction Magnet #4
Begin Styling Your Brand
Currently, the only social media channel that doesn’t make me break out in hives is Pinterest. (I opted out of Facebook, Instagram, or Twitter.
If you’ve fantasized about doing the same, check out my post: Bye-Bye Facebook: How Artists Can Succeed Without Social Media.)
If you enjoy Pinterest, I want to share a little tool that has helped me see many new visitors coming to The Charmed Studio from Pinterest every day.
Canva allows you to use templates to make your Newsletters, Facebook graphics, E-Books covers, Class Announcements, Coupons, Show Announcements and Instagram Story covers look on-brand, unique, and professional.
Yes, there’s a small Canva learning curve for those not born in the 1990s or later— but it’s worth the temporary frustration.
Try pulling the look of your website and brand together bit by bit by using Canva, start here.
Art Website Attraction Magnet #5
Turn Every Email Into an Opportunity for Your Website to Shine
What’s at the bottom of your emails?
Does it need a makeover?
By not having an email signature on the bottom of your correspondence with an image of your art, you are missing out on 10,000 chances a year to give folks a way to open the door to the secret garden of your website.
Art Website Attraction Magnet #6
Make it Easier To Spread the Word
Are you on WordPress? In five minutes, you can install a plugin to make it effortless for your readers to spread the word about you to their friends via email, Facebook, Twitter, or Pinterest while they are on your website.
My fave word-spreader plugin is called AddToAny.
Art Website Attraction Magnet #7
Shake It Like a Snow Globe
Every time you shake up your snowglobe and take a chance with your art writing, you up the magnetism of your website.
Run out of stuff to write about? Here are 51 fresh ideas for heart-centered newsletter or blog writers.
Art Website Attraction Magnet #8
Attention FASO Users
Yes, sending out spirited art newsletters regularly can be great for maintaining an audience.
But ninety percent of the time, newsletters don’t do squat for helping you increase your audience.
Unless you let your newsletters live on your website like a blog post so they can do some SEO work for you while you are happily splatting paint about your studio.
Extra Credit: For further SEO discovery, pop over to my post or podcast on: Holistic SEO for Artists: An Ethical, Easy, Beginners Guide to Shining Bright Online here.)
Art Website Attraction Magnet Fix #9
Last and Most Importantly, Slow Down
Don’t buy into the competitive, speedy, hamster-on-the-wheel art marketing mentality.
We don’t have to be forever amping things up.
Artists benefit more from slowing things down and appreciating the connections we already have anyway.
Ben Franklin got it right when he said, “Comparison is the thief of joy.”
When you feel sped up or that you or your art business aren’t enough try one of the following:
- Create a goofy video of yourself and send it to a friend who’s depressed.
- Make yourself a Feel Good File.
- Donate time or money to a cause you believe in.
- Use one of your 1,000 unused cat toy thingies to play with your cat.
- Take a nap.
- Share a subscriber’s work you love with your art newsletter readers.
When you do, you’ll feel time slow; chaos will fall away, your self-esteem will rise, beneficial connections will be made organically, and you’ll hear the distant thrum-humming of your attraction magnet kicking on.
And you’ll feel wonder and abundance whooshing around your studio and your art website once again.
Love You Guys, Over To You.
Have you done any of these already? Which one do you want to try? Let me know.
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