
Most people struggle with writing.
Especially artists.
I'm an artist just like you.
So I get the obstacles you face and the different/gorgeous way you think.
I help heart-centered artists like you to leap over your fears, throw out outmoded rules, and discover (or recover) your authentic writing voice.
I love supporting artists and writers to bring their book, blog, or dream project to life, without spreadsheets and 99-point outlines.
Neurospicy folks welcome.
Not sure what a writing coach does besides cheer you on and wave a metaphorical magic wand?
(Spoiler: there’s a bit more to it.)
Read What Is Writing Coaching? to discover how my approach can help you create with more clarity, confidence, and joy.
Reach out to explore the possibility of working with me so you can discover a unique, joy-first, magic-first way to:
Get words on the page,
Cups in your kiln ...
Paintings on the walls of your first solo museum show ...
Or just serenity visiting your soul again.
I can help you: pick the book you want to write, start a book, outline a book, write a book, find your voice, or finish a book if you have stalled out.
You can work with me to start your successful, heart-centered blog or SubStack as well.
I love helping writers complete strong non-fiction books, histories, memoirs, mysteries, and more.

" As I finish the mockup of The Language of Light, the book I wrote this year with your help, I need to say that your encouragement, guidance, and belief in this project have meant more than I can adequately express in words. Your mentorship has helped me stay the course through the challenges, doubts, and revisions, and I am deeply grateful for the wisdom and generosity you've shared along the way. With heartfelt gratitude for helping me achieve this milestone in my life,
Susan
"Thea is a precious gem of a person.
So different than the institutional profit-oriented people out there who leave artists feeling uninspired, depleted, and let down.
It's so cool to be able to work with a coach who is also a heart-centered artist like me. Thea will help you tap back into your own center of power, so you emerge with a renewed sense of strength and confidence.
She will help you re-imagine yourself, reinvigorate your commitment to your unique vision and support you to complete a creative mission.
I feel so relieved to have found her."
"The level of trust Thea engenders is off the charts.
She has helped me get confident and clear on what my highest aspirations are for my art and my writing. And on top of that, she's helped me be able to locate and run with strength and confidence along the exact path to get me there.
I’d never done coaching and didn’t what to expect. But I quickly found out that coaching with Thea is about feeling completely supported to reach your greatest potential as an artist and a writer.
Coaching is not about the money for Thea, she's genuinely interested in your well-being.
Plus, she has this rare combination of qualities most people don’t possess including encyclopedic knowledge, big writing-teaching skills, intuition, a wide range of life experiences, a sense of humor, and a huge heart. You'll be happy you took a chance and signed on to work with her.”
" I don't have enough words to express what Thea has done for me but I'll say this: Thea's wealth of experience working with creatives, and her depth of archetypal and Jungian knowledge provided just what I needed at a critical time. I was recalibrating my life and work after my husband's passing but felt unsure of my direction. With warmth and generosity, she offered valuable and actionable suggestions that provided the boost in confidence I needed to forge ahead when my spirits were flagging. Thea's enthusiasm is contagious, her expertise is grounded in practical steps, her wise advice is invaluable, and her sense of humor is fun. I wholeheartedly recommend Thea to skillfully drawing the best out of you to enhance or complete your creative project. Plus, you'll thoroughly enjoy your time together!"

Want to see if I have any openings or if I am the coach for you?
Simply reach out to me down below, and I'll be in touch pronto.
No pushy, cringe-inducing life coachy spiels.
No being sucked into a slippery sales funnel.
No buying timeshares in Florida.
Just authentic answers to any questions you might have about writing a book or starting a blog, or taking other kinds of big, beautiful leaps in your life.
"I am going to publish my book!
And it would not have been the case if not for you and the visionary way you have led me to find my own wisdom.
I wanted to tell you that the voice texting system you use with clients like me is so important and makes you stand out as a writing coach.
You are very generous with your time- so much more than other coaches in your field, or any field really. And as a direct result of that generosity I have had great breakthroughs in my writing.
I never have to wait weeks to talk to you about an idea. I never have to try to cram everything into an hour call like I would with other coaches. Because if I had to bottle all these questions in like I would have with a normal coach I would have forgotten half of them and lost a tremendous amount of motivation along the way, or gone on tremendous, useless tangents that wouldn't have served me or the book, or my book’s audience.
I have excelled because you have great boundaries yet you also wisely keep yourself available at set times for office hours to give writers like me, extra visionary support.
I have been able to dive deep down into the right ideas for my book and progress very rapidly. If coaches out there want to have clients to have giant breakthroughs, if they want to be considered an amazing coach that helps writers finish and publish their books -they should consider doing exactly what you do.
Thanks so much, Thea."
“I am speechless. You are such a genuine encouragement and just an amazing person that I feel beyond fortunate that you took the time to listen to me so deeply today and to remind me that I AM A REAL ARTIST and a REAL WRITER and my ideas are good ones.” I will try to remember that. I never told you this but I prayed a few times this past year about whether I should go forward with this project I spoke about with you. I asked God to please guide me-put something in front of me to help me, or make it clear that I should pack it all up. Not trying to make you uncomfortable but - I believe He answered me with you. Thanks for everything, so excited to continue our work together.
"Life shrinks and expands in proportion to one's courage."
-Anaïs Nin
I try to help people access their own humor, wild creativity, and radical self-acceptance. When that happens I dance around my living room in my bare feet.
As far as where I have been in my own life...I’m a multi-award-winning journalist and the artist behind the Charmed Studio Blog & Podcast. I earned my B.A. from Bard College and my PhD in Mythology from Pacifica Graduate Institute (where I guest lecture)
I've also led myth and symbol seminars across the globe with women like Dr. Jean Shinoda Bolen and Louise Hay.
My doctoral thesis was on what we creatives can learn from the odd cherished objects on the desks of great artists and thinkers like Frida Kahlo, Georgia O'Keeffe, Carl Jung and Orhan Pamuk.
I've co-authored 6 traditionally published books. My first solo book will debut this year, gods willing.

"Thea, you are such an incredible writing coach and writing guide. Though I’ve just started my journey with you, your generosity and genuine support have already made an impact on my creative life. You've offered thoughtful guidance that's helped me see my work from new angles, and your warmth made it easy to open up and explore ideas together. It’s rare to find a coach who invests so wholeheartedly in a fellow artist, even from the very first session. I am thrilled to be able to work with you in the future. You've already made such a positive impact, and I’m grateful for your support as I continue building my career.”
“Since I’ve been working with Thea, my writing has taken off.
She’s the reason I went back to writing after I’d thought I was done with it for this season of my life. Thea reminded me of the potential my writing had to both pull me out of my struggles and to help me cope as I navigated through them.
My work with Thea has ushered in some of the most life-changing growth I've ever experienced!
Her intuition is strong and she sees deep. When I fall victim to self-doubt or fear, she picks me up, brushes me off, and convinces me to come out of hiding and get back up front where I belong.
Be it a compliment or a challenge, Thea knows what I need to draw the best work out of me. She never forces her own opinions onto my work. When I’m drowning in overwhelm, she just asks questions, provides step-by-step writing solutions- or gives me assignments that will help me find my own solutions.
Thea never leaves me discouraged, or not knowing what I want to do next. Even when I’m worried about the amount of work I might have to do. She just comes alongside and coaches me through each step with the exact type, and amount, of guidance that I so desperately need.”
"I went in a pencil artist, I came out the other side a creative writer.
Receiving writing coaching from Thea supported me to finally be able to complete the short stories I began but never finished.
It was a wonderful experience.”
" I got caught up in the absurd bizzy (business) focus artists are told to have.....
It was an absolute pleasure to meet another real human being in the art world - they are few and far between!
I so appreciate your coaching, and your continuing to listen and build on what I want to say on my own blog - it gives me the freedom to keep going in new directions for myself, inspired by your questions and expertise about websites that make a difference to the life of the artist and the life of her readers!.”
"Working with Thea has been a truly wonderful experience. From the very beginning, her warm and friendly demeanor put me completely at ease. She is incredibly generous with her time and knowledge, consistently going above and beyond to ensure I felt supported at every step of the way.
What sets Thea apart is her holistic approach to balancing creativity and business. She truly takes the time to deeply understand your goals and challenges, offering personalized guidance that is both insightful and actionable.
After each session, I left feeling inspired and equipped with practical and sensible ideas to move forward.
Her passion for helping others shines through, and her insights have been incredibly motivating. I’m deeply grateful for her generosity, expertise, and the transformative impact she’s had on my journey!”
"I wanted to infuse my newsletter with the kind of upbeat, joyful celebration of life and creativity that resounds in Thea’s presence. I also loved the practical tips that she gives on her blog like: “How do you want to enrich the life of your reader?”
Thea has always been generous in giving me her time to look through my specific concerns. She skillfully reflected the brilliance of my true intention shining through my artwork and health coaching.
We explored how I could enhance my presence online while staying true to my vision. She offered simple, practical wisdom to earn money so that I can continue to do what I love and attract those who resonate with my unique approach.
Thea shared her own experience of creating a blog to invite engagement and build community… all with a spirit of joy as well as permission to be outrageous. She encouraged me to see that my quirky voice doesn’t need to be perfect in order to be expressed audaciously in the world.
I would highly recommend Thea to any artist who is passionate about stretching into the next level of growth. You will receive true clarity about how to expand your art and writing into this world that so needs your vision. ”
If you are still awake and want to more about me...
Check out some of my articles for magazines like Professional Artist, L.A. Parent, and Catser. Or take a peek at my guest blogs and commentary online on Artsy Shark, Problogger, Skinny Artist, and FASO's FineArtViews.
I have had the good fortune to be interviewed on NPR by Ira Glass and to have my assemblage art featured in national magazines.
Or Come ovah' here if you want to learn about my bizarre technique for creating art based on cabinets of curiosity from the 1600s. And thanks for spending some of your valuable time and energy with me on my blog.
"In a world full of rejection, it is hard to stay on track, but Thea’s encouragement and suggestions have cultivated great things! I found an artist residency at a state park which allowed me to build my portfolio of work. Through this continued growth in painting and then publicizing it, I earned an illustration commission from the National Park Service.
Thea also has a great personality. I feel like I am talking with a friend which makes it easy to accept her valuable guidance. It always makes my day to hear from Thea. She is my greatest cheerleader, and her positive, insightful coaching keeps me going.
Her knowledge is vast, from offering ideas for better writing, recommending other resources, and pointing me in the right direction for new opportunities. Thea is someone I would love to spend more time with. Every encounter is a pleasure.
In addition to the coaching, I savor her blog posts because they are entertaining in addition to being informative. To sum it all up, Thea is a precious gift. I am grateful to have found her and have her in my corner.”
“I cannot adequately describe what our time together did for me, not just as an artist trying to find a path, but as a human being and a woman.
I get it now.
You helped me get clear on my own “heart-centered” path and, importantly, confirmed that it is alright.
I don't have to be doing what other artists may be doing to find “success” or fulfillment, I am so at peace with my path now, with a clear vision of how I want to move forward and with what initiatives.
Now when I approach people about joining my email list, for example, I won’t be shy or feel like it’s some sort of shameful promotion. I will enjoy it, knowing that it is about continuing to build a community of people that enjoy stories, poetry, art, and instruction. And that it can serve as a vehicle by which to support and promote others.
I’m much clearer on, and confident about, my goals. Again, many, many thanks..
“A word about my wonderful, wise friend Thea Fiore-Bloom, PhD.
She is so smart and kind.
We have many interests in common in the natural world and oddities.
She is a friend in California.
She is a professional writing coach for all kinds of artists.
None of that silly AI.
She teaches artists how to write about their work and careers with integrity, sincerity, and honesty.
She is a great advisor to her clients and friends.
She has a great blog and podcast called the Charmed Studio.
She gets my highest recommendation as a writer/coach.
She is working on a new book about how the objects we collect help shape us as artists. This is going to be a fascinating look into how artists think and create.
This country painter loves her friends……..
If it's true that who you are now, who you will be in five years, depends on what books you read and which people you meet, then you need to think more aggressively about those you invite into your creative life. New Collaborators bring new vectors of energy into your static world - and they can be combustible. When people say they have good chemistry with others, they're not using the lab metaphor loosely. Their molecules bounce off your molecules.
- Twyla Tharp
“ I just came across this statement this morning in Twyla Tharp's book The Creative Habit that made me think of you and your powerful coaching. What she describes is YOU.
It precisely fits how I feel about the connection I have with you. I just wanted you to know that for me, your “molecules” bounce off mine!' "
“Thanks to you, Thea, I'm posting on my blog again, studying Latin, and rewriting a children's book I started forty years ago.
You are a magical motivator.
You are Princess Charming.
I'm grateful to have your inspiring presence in my world."